The KBP Service Plan  |  Planning Your Video

 
Ken Browne works closely and judiciously to assess a client's needs and resources. He interviews clients and reviews existing documentation, such as print material, videos, web sites, and other visual/audio communications tools that pertain to the client organization and proposed video projects. He then crafts a proposal that clearly states the goals and features of the proposed video and scope of work, a timeline for the proposed video, a treatment/storyboard, and a detailed budget estimate. Because each video production – whether stand alone or a series – is a unique venture, Ken Browne Productions (KBP) draws on the following capabilities to support the client:

• Concept/Script Development — KBP assists client to assess communication needs and goals, media platform, and delivery method. Creates script/storyboard. This initial step requires both research of a client's documentation as well as meeting with client staff. KBP works to establish a "production team" that matches his own production specialists with client staff. KBP is experienced in working with professional educators and understands time constraints within the client organization. KBP begins each project by identifying the production liaison within the client organization who will work with KBP and the client to accomplish the work plan within the timeline and budget. KBP strives to communicate with the clients the limits upon a production and works to derive the maximum extension out of existing materials, such as a client's logo or other visual elements. KBP makes every effort to be available "24/7" once a production contract is in place.

Broadcast quality video and audio are a key step to a winning production.

• Media Acquisition — KBP plans and directs broadcast quality video/audio production on location, electronic still photography. Special attention is given to working within a school setting, directing students as young as pre-K, Lxxxxx English Proficiency students, and educators on site in a flexible and collaborative style. Director Ken Browne's language capabilities include a fluent understanding of Spanish and Italian. KBP utilizes state-of-the-art video and audio equipment. Needs are assessed according to project goals and budget. Typical equipment/crew package on location includes:

  Producer/Director with:

  • BetaSP camera with wide-angle attachment.

  • DVCAM camera with wide-angle adapter.

  • Audio Pro kit with wireless mic, boom, stick mic, lavalier mics, cabling, mixer, to input "house" feed from lectern.

  • Lighting Pro kit (HMI optional).

  • 2-3 person professional video crew with all accessories for camera mobility and accuracy.

  • Teleprompter with operator (as needed).

  • Set elements such as canvas scrims and backgrounds — including a pre-printed design background with client logo or design.

  • Make-up artist (as needed).

  • Production van to transport crew and client between locations.

  In addition, a sound stage studio is available at competitive pricing.

  Client logo and artwork can provide the basis for eye-catching animations.

• Post Production — KBP directs all phases of electronic editing, graphics, animation, and audio mixing from first line edit through final mastering. KBP provides a complete turn-key facility for creating the final master for a production. Milestones in the production process allow the client to check the status of a project according to a timeline. KBP divides the editing into three distinct phases — first line edit, second line edit, and final master. Typical post-production facility includes:

  Producer/Director with:

  • Digital video editing suite capable of any videotape and computer file format as a source, including BetaSP, DV Cam, VHS, electronic stills, graphic file, and animations, as well as audio files, DAT, AIFF.

  • Graphic and animation studio working with Adobe PhotoShop, After Effects, Illustrator — KBP specializes in adapting existing client graphics and art work to animations and video graphics thereby extending the visual "look" of a client product or campaign and minimizing creative costs. In addition, KBP works seamlessly with the client's graphics department to transfer files and incorporate into post.

  • Videography set, tabletop, camera stand, scanners and other visual file acquisition hardware — KBP is experienced at photographing education products such as curriculum material and other components.

  • Audio production suite with Pro soundproof voiceover booth.

  • Sound effects and music library as well as original music theme composition.

  • Output to the following media platforms:
    
    • Videotape
      
    • DVD
      
    • Web-file
      
    • Server
• Language Translation — KBP provides capabilities to adapt a production into foreign language versions. KBP works with a client's translator and/or voice talent to adapt a script into one or more translations. Often a foreign language version requires additional editing which is estimated according to the script. For example, a script that runs 10 minutes in English may run 13 minutes or more in Russian. In each case, budgets will reflect added costs according to program language needs. If necessary, KBP can provide broadcast-caliber translation and voice talent resources. KBP has produced video in the following languages: Spanish, Chinese (Mandarin), Italian, Russian, Haitian-Creole, Korean, Urdu, Arabic and Bengali.
• Duplication/Distribution — KBP will provide copies of work in progress for review at no additional cost. In addition, KBP provides videotape duplication at competitive pricing for videocassette – including package design, label design, and print production.
• DVD — DVD is a new form of distribution gaining broader acceptance. KBP can provide a DVD master of a production and can direct and provide both linear and interactive DVD. Duplication on DVD format at competitive pricing is also available.
• Online Media — KBP will extend primary video communications into video/audio web site production by working with the client's web site administrator and design team.